Embodied Decision Making: Your Body as Business Building Compass - EP 048

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Are you making decisions from your head... or from your whole self? In this episode, I’m diving deep into embodied decision-making—using your body as a reliable compass in life and business. I explore what it means to lead from the inside out, tapping into body wisdom and somatic intelligence to make more aligned choices. We’ll talk about the nervous system, gut feelings, and how Human Design can shape your personal decision-making style. Whether you're navigating pricing, partnerships, or your next big move, your body might just hold the answer before your mind catches up. Tune in to discover how listening to your body can bring more clarity, confidence, and alignment to the way you lead and grow your business.

Episode Takeaways:

• Your body often knows before your mind does—learn to listen.
• A calm nervous system creates space for clearer choices.
• Understanding your Human Design can guide your unique decision process.
• A full-body “yes” feels open and expansive; a “no” feels tight or resistant.
• Intuition and fear can feel similar—learning the difference is key.
• Give yourself permission to pause and process before deciding.
• Emotional authority needs time—wait before making big choices.
• The best decisions come when the mind and body are aligned.

Key Insights:

“It's not about choosing between your head and your heart, it's about integrating the two. It’s about gathering all the data and the information that you need, analyzing it, assessing it, but then learning to trust that your body brings a certain level of wisdom and truth, that your brain just isn't tuned into in that same way.”

“What's fascinating is that your body processes information faster than your conscious mind does. By the time you have thought through a decision, your body has already responded.”

Resource I Mention:

• Alignment Tracker

Connect With Me:

• Email: [email protected]
• Instagram: @RachelAnzalone
• Facebook: Rachel.Anzalone
• LinkedIn: RachelAnzalone

Question for Your Reflection:

What would change in your business if you started honoring your body’s “yes” and “no”?

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Episode Transcript

“What's fascinating is that your body processes information faster than your conscious mind does. By the time you have thought through a decision, your body has already responded. The sensation comes first and then the thought follows. The cost of overriding these signals can be huge. When we consistently ignore our body's wisdom, we make decisions that drain our energy, with our values, and ultimately limit the impact that we can have in the world.”

Hello and welcome back to Pleasure and Profits. I'm your host, Rachel Anzalone. In the last episode, we explored embodied leadership, how to bring your whole self into how you lead and create impact in the world. Today, we're diving into one of the most practical applications of embodiment, decision-making. How many times have you made a decision that looked good on paper, but felt wrong in your gut? Or ignored a subtle body signal only to regret it later, or followed someone else's advice or guidance without checking in with yourself first, only to realize later on that you had departed greatly from your own values or your own mission.

When I think about examples of this in my own life, the most striking examples are circumstances where I said yes to clients who weren't the best fit for me. And I can look back at those circumstances now and see that there were red flags, there were indicators in my body, things that I knew, there were many reasons why I should have said no. And there were reasons why I chose to say yes instead, overriding my body's response, overriding my intuition for reasons like, you know, fear about money or having the ego stroke of having acquired a particular client or the gratification of having my best revenue month ever. 

There were lots and lots of reasons to say yes, but all of those reasons I can look back now and say that they were based in some external thing. They were either based in fear or in scarcity or in ego or in a desire or a drive that was coming from an outside force of like wanting to get something, wanting to accomplish something. And that in every one of those circumstances, there was a part of me, a very big part, a wise part, and sometimes a loud part that knew that they weren't the best fit for any number of reasons. And yet I overrode that voice. And then discovered later on, sometimes sooner, sometimes later in the process that in fact, they weren't really a good fit and that beyond those particular factors, whatever they were, the money, the ego stroke, et cetera, that I probably would have been better off had I said no to those opportunities. 

And in fact, they probably ended up keeping me stuck in a place that I didn't want to be for longer than I wanted to be there. And like I said, in every one of those circumstances, my body was telling me, my body was letting me know through sensation that we're gonna talk about in a minute. 

So today we're gonna explore how to use your body as your most reliable business advisor, because your body often knows things that your mind has not figured out yet. And part of that is that your body picks up on the resonance or the lack of resonance, and there might not be logical reasons to validate a decision made by your body. And yet there is some part of us that just knows when something is aligned and when it's not. 

So let's start with some science. You literally have neural networks in your gut and in your heart, actual neural networks. There are clusters of neurons that process information independently from your brain. Your gut has about 50 million neurons. That's more than your spinal cord. It's constantly processing information about your environment, about relationships, about decisions, about circumstances. When people say, trust your gut, they're talking about real gut intelligence. 

Your heart has about 40,000 neurons. It sends more signals to your brain than your brain sends back to it. It's literally informing your thinking. So what's fascinating is that your body processes information faster than your conscious mind does. By the time you have thought through a decision, your body has already responded. The sensation comes first and then the thought follows. And as I shared a moment ago, the cost of overriding these signals can be huge. When we consistently ignore our body's wisdom, we make decisions that drain our energy, that misalign with our values, and ultimately limit the impact that we can have in the world.

And often when we feel pressured to make a decision in a certain amount of time, the pressure or the stress of that can actually interfere with our brain's ability to process the information and come to a logical conclusion. And often what we need is to just sleep on it or take a break or walk away and give our body time to process the information, come to a calmed nervous system state, and then the answer becomes absolutely clear. 

I know that this is the case for me whenever I feel really overwhelmed or stressed or I'm not sure how to handle something. The absolute best solution for me is to take a walk, let it rest, take a nap, sleep on it overnight, give myself a break from it and come back to it when it doesn't feel overwhelming or stressful. Like most of these decisions I find that I need to make in my life and in my business, and maybe you experience this too, they're much easier to make from a calm, focused nervous system than from a state of trying to like muscle through it mentally.

One of the many things that I've studied over the years is human design. And it's something I don't talk about a lot. I'm not out in the world doing human design readings for people, but it is something I use for myself and it's something that I use for my clients as foundational information to support us and how best to be aligned. And one of those factors is how best to make decisions. 

So I'm a generator and I do best with yes, no questions. So if I find myself in a position where I'm trying to decide between a couple of things, and I'm thinking about all of the nuance and the detail and the variables and these options, it's really easy to get up in my head and be like weighing all the pros and cons against each other. And that can start to feel really like mentally overwhelming. So sometimes what I find is easiest for me to do is to look at each one individually instead of comparing them to each other and just ask, is this a yes or a no? And my body will tell me in a moment. And it takes all of those variables out of the mix and all of the comparison out of the mix. And it allows me to just listen to what my body is telling me. 

So I am a generator with emotional authority. And what that means for me and for anyone else who has that particular combination is that it's best to make decisions from sort of an even place emotionally. It's best not to make decisions from emotional highs or lows. And about almost half the population has emotional authority. And so there are some different emotional patterns or emotional waves that might be particular to you. 

And so getting to know your own human design and getting to know if you are an emotional authority or some of the other ones I'm going to talk about in a second. If you are an emotional authority, what those emotional waves look like so that you can become familiar with them and be intentional about not making decisions while you're in the high or the low of an emotional state.

And so this is why for me, like sleeping on it works or just taking a walk because it takes me out of that emotional high or low, allows my conscious mind to rest, lets my body process the information. And then I wake up with the answer. I wake up just knowing, right? And so this is also the reason why so many of the sort of typical pressure sales tactics feel really terrible to me and why for me and for again, almost 50% of the population, making a decision to purchase something in a heightened emotional state, which is the environment that is created intentionally to be conducive to sales, in an environment where someone is intentionally trying to sell to you, they create a dynamic on purpose that makes it more conducive for you to make an emotional decision. And that's done on purpose. And it is in a disservice to at least half the population for sure. And this is true of car dealerships where they keep you waiting around all day until you're so agitated and so irritated. You're like, yeah, let's just get this done and get out of here. Or whether you're at an event where somebody's speaking from a stage and they have the lighting and the temperature and the food and the mood. Everything is engineered in order to put you into an emotional state so that you are on a high or a low and you're more likely to make a buying decision from that state and not really listen to your body and not really tune into what you need, unless you are really focused and really grounded.

So emotional authority is one type of decision making. Um, sacral authority is another, again, I'm talking about human design here and in sacral authority, it's about gut response. And this is some people who really can just know when in their gut immediately, whether something's a yes or a no. And if something's a maybe, then it's a no. And there it's about 35% of the population has this type of authority where they can just know in a moment and say yes or no. 

Now here’s where this gets interesting, is if you have been learning from a coach or a mentor or someone who operates this way and it works for them and they're teaching you to make decisions this way. Like I've heard people say this, from stages, again, in sort of these high pressure sales environments that there's some sort of value to be placed on being able to make a decision immediately in this second. And again, it's not of service to probably half the population. 

And so it's really important, I think, to understand that what works for one person might not work for another and to get to know yourself so that you can make these decisions based on your human design and what actually works for you and not what someone else is telling you is the way that it should be or what these different sort of states or responses mean. Maybe it means that to them, but it doesn't mean it to you. And we won't go super deep into human design stuff, but I do feel like in this moment that this information is really relevant to this topic in particular around decision-making. 

So we've talked about emotional authority. That's about 46% of the population. There's the sacral authority, that 35% of the population then there is the splenic authority. And this is just about 10 % of the population. And for these individuals, they will know in a split second, and so it may feel sort of similar to that gut response. They'll know immediately a yes or a no, but it will feel prophetic. It will feel like it was meant to be. It will feel like destiny. 

Now, what's so interesting about this is how many of us have been told or sold the fairy tale that when something is meant to be, that it will feel this sort of prophetic, magical, you know, lightning strike kind of sensation when only 10% of the population actually experiences that. I know for me, when something is right, that it doesn't feel like a lightning strike. It feels like, well, yeah, of course, it actually generally feels pretty anticlimactic. It feels like, well, of course, this is what it is. It doesn't feel grand or prophetic or like it was destined. It just feels like, of course, this is what I'm doing. Of course, this is how it's happening. 

And then there are a few very, very small percentages of individuals that make decisions in other ways, like one to three percent each. And so, that's ego authority, self and mental projected and lunar. And so the ego, people with ego authority, really it's about just fully leaning into and embracing whatever it is that really juices them up, whatever really excites them in kind of a hedonistic way. The self or mental projected are people who should seek counsel. They should ask questions and get input from lots of sources before they make a decision. And then lunar authority are people who they should do their decision making around the moon cycles and learn how those cycles affect how they feel and how they're going to perform in terms of decision making based on the cycles of the moon.

So I share all of this about the human design aspects, first because I found it to be incredibly relevant for myself and for my clients. And because we're talking about science and the neurons and also there's this element, I believe, of like constitution, and I think human design is a factor in that. At least it has been very helpful for me in that way. So understanding how those two interact or being able to weigh both of them, I think can be super valuable.

So let's talk practically about how your body communicates, yes, no, and maybe. And I think everybody's signals are gonna be a little bit different, but there are definitely some common patterns. A full body, yes. Like, what does that mean?

There was a period of time where there was a lot of talk about, it's not a hell yes, it's a no. If it's not a fuck yes, it's a no. If it's not a full bodied yes, it's a no. And I remember hearing so many coaches talk about that and I had been immersed in this embodiment work for years and years and years and thinking, how many people just don't know what a full body yes feels like? Because we're not used to listening to our bodies unless we've either never got trained out of that from childhood, because certainly children listen to their bodies, right? Most of us are trained out of it. So unless you magically weren't, you had an entirely different growing up experience than most people. Or you've been doing significant work to begin to return to that state of listening to your body. 

How do you know what a full-bodied yes feels like? We've been trained our whole lives to make decisions from our head. And so I know for me, it was a process of years and years and years of learning to listen. And again, as I shared at the beginning, and I still like messed it up and I still do mess it up from time to time. But the more we practice it and the more we learn to listen, the better and better we get at listening to our body and making the choice that's right for us.

So what does a full-bodied yes actually feel like? Here's some examples that may resonate with you. You may find that there are other ways that your body's talking to you. So it might be an expansion in the chest. Like it just feels open. It feels expansive. It feels like a big breath in. It might feel like warmth spreading through your body. It might feel like a sense of opening, openness or lightness where everything just feels like maybe feels like a weight has been lifted. It might feel like energy moving up and outward. And like I shared earlier for me, what it feels like is just like a deep resonance, a sense of my body just going, of course, of like a settling, of a comfort, of just, of course, this is what's happening.

And that feeling to me in my body is a feeling of calmness and a feeling of knowing. As I said, it doesn't feel to me like an explosion. It feels like a calmness and a groundedness.

On the other hand, a clear no might feel like contraction in your belly or in some other area of your body. It might feel like tightness in your throat. It might feel like a pulling back or a closing off sensation or a heaviness or a sinking. When I think about this, when, you know, if I think about a circumstance, that I know is a no, I can actually like energetically feel my body like chew backwards a little bit, where it's just like a repelling. 

And sometimes it doesn't feel like a clear yes or a clear no, right? Sometimes things can feel foggy, can feel uncertain. I think about the magic eight ball and that like the answer is unclear. And so what might it feel like if the answer really is, I need more information or now is not the right time to make this decision, it can feel like confusion or static or like a numbness. It can feel like a distraction, right? It can feel like you're trying to make a decision, but what's happening is like your leg itches or your face itches or you're uncomfortable in some way. Or it can feel like a sense of waiting or pause or frozenness, like an inability to move forward. And so in my assessment, this I need more information state, this not knowing state, means that it's not time to make a decision.

What I've learned to do is that if I feel this sense of I don't know or I can't make a decision, it feels confusing, I feel a little bit frozen or overwhelmed, then I know it's not a yes or a no, it's a not now. Sometimes I'll feel an urgency to make a decision around something and feel this sort of inability to make a decision. And then I'll think, do I have to actually make this decision today? It might feel urgent, but what if I just let it wait for two days? And by the time I come back to it, it's an easy yes or no. I don't even have to think about it. I would say that's pretty common in my experience. 

And there have been circumstances where it's like, there's a deadline, the decision has to be made. If it's not a clear yes, if it feels confusing or overwhelming, then what I have learned to do is to trust that the timing's not right. And that if I say no to this now, because it's not a clear yes, that the timing will come around when it will be right, or that I'll find out later why, right? So sometimes that happens. 

Saying no to something that there feels like a lot of intensity and a lot of urgency in a decision has to be made in this moment, and not being able to make a decision in that moment. And so saying no, walking away and realizing at some point down the road that, oh yeah, that actually wasn't right for me. And that confusion and that overwhelm was really like my brain and my body kind of hashing it out. That my brain was trying to come up with reasons and get me to move forward, but my body was resisting. And then what that felt like was confusion or overwhelm.

So let's do a little practice run of this. The invitation is to bring to mind a decision that you need to make. This could be a big decision, a small decision. It could be, what am I having for lunch? It could be a decision in your business. It could be anything, big or small. And the invitation here is to just take a few deep breaths, like bring the decision to mind or bring what you're contemplating to mind and take a few deep breaths.

And once you've taken a few breaths, I invite you to start to do a body scan. starting at the top of your head, just tuning into the sensation you feel at the top of your head. And moving down your body through your ears, through your neck and shoulders, through your heart, into your stomach, down into your hips, down your legs, past your knees, through your calves, to your feet. Just tuning into the sensation that's happening in your body right now. 

When you think about this decision that you have to make, and it's not about analyzing, it's just about noticing. What feels tight? What feels open? What feels warm or cool? Now imagine saying yes to this decision. What happens in your body? What sensations do you feel? Just take a couple of breaths and tune into that sensation of what saying yes to this decision feels like in your body. 

And then when you have a handle on that, reset yourself, take a few deep breaths. And now imagine saying no to this decision. What shifts in your body when you say no energetically?

So I'll share with you the decision that I was thinking about. And it's funny because I didn't have this in mind. And then it just, it came to me once I started talking, a decision I'm in the moment trying to make. And I've been kind of like sitting on and waiting is that there's an event I'm attending next week in Austin. It's one evening and the whole following day. Austin is about an hour and half drive from me with no traffic. If there is traffic, that could very easily turn into two and a half hours. No problem. And it's been my intention that I would book a hotel in Austin at least for one night. So I would go to the evening part of the experience, spend the night, maybe check out of the hotel in the morning, go to the event for the day, and then drive home in the evening. And that's been my plan.

And that feels really stressful. That feels like I'm gonna get there, I'm gonna be at this event, I'm gonna sleep, I'm gonna get up in the morning, get ready, have to pack my stuff, put my stuff in the car, drive to the event venue, my car's gonna be in the garage there, I'm gonna be at this event from seven in the morning until seven at night, and then go to like the evening thing, during which time I'm gonna have no place to go for downtime. I'm gonna not be able to freshen up or change my clothes or any of those things. And then the evening event is gonna end and I'm gonna have to get in my car and drive an hour and a half at least back home. I'm gonna get to bed at like midnight and then get up and work out in the morning. 

And that feels pretty terrible when I feel what that, the sensation of what that feels like in my body. And logistically, like it feels like intense, it feels like constricting, it feels like the day of it's gonna be a pain in the butt and the whole reason for me wanting to make that decision is because I have stuff I want to do the next morning and it would be better if I was home and slept in my own bed instead of having to like get up in the morning and drive home. 

Okay, so I have been not booking this room for days because I've been like, ah, that's my plan. That's what I'm gonna do, but it doesn't feel right. And now when I sit and I think about it and I think, well, what if I stayed an extra night? Now it feels like spaciousness, luxuriousness. It means that during the lunch break, I could go back to my room and just relax. It means I can freshen up in the middle of the day if I want to. It means I can have a little downtime in a comfy place before I go to dinner and go to the evening event. It means that I don't have to drive home late at night. And what it means is that I might have to change my morning the next day. And yet, it feels really spacious and lovely and easy and open if I just make the decision to stay that one more night. So that's what I'm gonna do. That's the decision I just made here, real time with you.

I hope that this body scan was useful to you and I hope that it's a tool that you'll use again in the future. 

So one crucial distinction when you're doing this kind of work is to start to identify the difference in the feeling between fear or anxiety or self-sabotage versus what's my intuition telling me something's not right for me.

So fear, I think typically feels sharp. It feels intense. It feels like heart racing. It feels like scattered thoughts and that fear or anxiety, like there can be a lot of reasons for that, right? Some of those could be biological. Assuming that it's not that, then the question I would ask is, are you feeling fearful about? Like, what is it that you're fearing? I don't believe that self-sabotage is a real thing. I think that if we feel fearful, if we feel afraid to do something, if we are energetically getting in our own way of taking an action or doing something, then there was a reason for that. And we need to figure out what's behind that reason and not just try to force ourselves through the thing.

So an intuition or a body scan and knowing that something's a no, can just feel like a pulling back. It can feel just like sensation in the body of like a resistance. And that's very different from like a racing heart, scattered thought, panic, adrenaline, fear, right? And so often an intuition, I think feels clear and it feels settled and it just feel, even if it's a no, it's just like, nope, not for me. And if it is a fear that's causing you to avoid something, or if it's what some people might describe as self-sabotage, preventing you from saying yes to something, you know, or challenging you in making a decision, what's probably actually going on there is that there's some part of you that doesn't feel safe in the saying yes to that thing, and forcing yourself to say yes because you don't want to be called self-sabotaging doesn't actually accomplish what you think you're trying to accomplish.

There are circumstances to push our limits and work through something by doing something really challenging. But I really think most of the time, what we actually need is to figure out what's behind that and why we're not ready to do it yet. And then to do the work to get ourselves ready so that it becomes an easy yes.

So let's talk now about using body wisdom for specific business decisions. So pricing decisions, that's something that often weighs heavily on entrepreneurs, particularly when you're in a service-based business, trying to decide what to charge for your services that feels like it's at the market value and in integrity and supports your impact, profit and pleasure goals. And also is in alignment with the skillset that you bring and the value that you bring to people. It can become very heady and feel very complicated. And so just a little experiment here.

I invite you to say your prices out loud and see what happens in your body. You need to feel so confident that you're providing the value. And if the issue is that you need to be making more money and you don't feel confident in charging those dollar amounts, then that's the thing you need to work on. What do you need to do to feel confident enough to charge the dollar amount that you intellectually know is the most appropriate dollar amount for the value that you bring in the work that you do?

So when you state your prices out loud, what happens in your body? Does it feel confident? Does it feel expansive? Does it feel like a yes? Does it feel like a lean forward? Does it feel like a collapse? Does it feel overwhelmed?

So saying your prices out loud, if you're under pricing, you might feel a little bit of like disappointment as the words are coming out and your body will respond accordingly. And if you're over pricing and it feels like you're overreaching, you might feel like you're lying. You might feel like you're asking and hoping and wishing versus owning that that's what your price is. And then that will reflect in your energy and your body language, which then gets picked up by the people that you're talking to.

And back to my own experience of client selection, when you read an email or a contact form submission or an application from a prospective client, or when you get on a discovery call with them, tune into your body and ask, does this person feel like a yes? Your body will know what's aligned before your mind does. And then if you're not sure, you can just continue to ask questions to get the information that you need. But instead of answering from your head, really tune into what your body's feeling. 

I know that my sort of natural state of being is to be a problem solver. So if I'm on a discovery call with someone and they're telling me all their problems, my brain is going, I can fix that. I can do that. I got that. I know how to do this, right? But that's not my body's response. That's my brain saying, I know how to do all these things. I know how to fix all these things. I can handle all of this, right? But I would say, let's both think about this for 24 hours or 48 hours. And so, if I felt compelled to share all the information with them, I would share all the info. And then I would say, I don't want you to make a decision right now. I want you to think about it and I want to think about it too. So let's schedule a follow-up call in 24 hours or 48 hours and give us both some time to think about it.

And the same goes for partnership opportunities. Before entering into a partnership, spend time feeling into what it feels like energetically and in your body somatically and imagine what it will be like to work with this person on a regular basis and listen to what your body is telling you. And I think this is a super important one. When you're making investment choices in your business, whether that is hiring a coach or a strategist or it's investing in a piece of software, check in with your body and really, really, the aspect of human design and understanding how best you make decisions can be so valuable in this circumstance in particular, because so much of marketing and sales is based around creating a heightened emotional state and getting you to make a decision from that state. 

That being mindful of not doing that is really going to be the factor that's going to help you to make the best aligned decisions for you and not find yourself enrolled in a program or working with a coach or having invested in a piece of software or a piece of equipment that looks good in the moment but in reality isn't the right fit for you.

And I know I've said, in particular for people with emotional authority, learning to give it a 24 hours, don't make a decision from that heightened emotional state. That is best, now and forever, to get the best, most aligned answer. And for everyone, I think until you learn what your methodology is, what works best for you for decision making based on your authority and your experiences, then maybe choose to wait 24 hours regardless. If you feel like in my gut, I know this is a yes, I'm absolutely certain this is a yes, then it'll still be a yes in 24 hours. It won't go away, right? So you can make that preliminary choice.

And then just wait and see if you still feel that way the next day. Notice how your body responds over time. If it feels heavier or lighter or if it feels easier or more complex, if it feels energized or draining the next day, that's gonna give you more information. And remember that there is a difference between discomfort from growth and discomfort from misalignment. And learning to know what the difference is and what those sensations feel like in your body can be really powerful in terms of how you grow and expand.

Now, here are some ways that you can build this into your daily practice. So first thing is a morning body check. So before you check your email or get into your day planning, spending the time getting grounded, scanning your body, listening for what's present, what needs attention, getting yourself a baseline to then notice how you shift throughout the day, and using the alignment practices. 

Last week I shared the Alignment Tracker as a tool to help you figure out what practices will get you grounded and help keep you focused and keep you in alignment. Again, you can get the Alignment Tracker. It's at rachelanzalone.com/alignment. And it's a free PDF download and it'll walk you through sort of figuring out some of those things for yourself. 

But in the morning, first thing, getting yourself started that way is going to help you get a baseline. And then throughout the day, if at any point you're feeling like that sort of sensation of like, a decision to be made, that you can then use those practices to bring yourself into a state of groundedness and make the decision that's going to be best for you based on your own authority and your own process. So it's really about checking in and getting grounded and not getting carried away in the moment when a decision has to be made. 

And so starting with that in the morning, another tool is a decision journal. So tracking your somatic decisions. I think this can be really fun to make a note for yourself of like when you made a decision, how you felt, what you chose and what the outcome was. Even just taking the time before making a decision to journal about it. Honestly, all of this is really just about slowing down. And I think most of the time that's where we kind of step off the path is that instead of slowing down and listening, instead of taking the time to write about it and think about it, we are making emotional decisions in a moment where we probably know better. And if we just slow down for a minute, we would make a better choice. 

You can create your own personal protocol or process. Maybe it's that you always sleep on big decisions. Maybe you go for a walk when you need clarity. Like I've shared is one of the things that I do. Maybe you have a specific breathing practice. I have a couple of friends where we do this together. Like we know that we have been known to make bad decisions around certain things in the past and we have shared that with each other. Like, I wanna talk this through with you because just the process of talking through it will help us get clarity and really feel into what it feels like instead of just making the decision alone in our own heads.

I shared a little bit about this earlier, but my own experience is that whenever I feel a sense of urgency or like panic or something's a really big deal, like a decision has to be made, that that urgency I feel, that sense that it's a really big deal is usually false and it's reflective of something else that's going on. Like I'm looking for a solution outside of myself and I think that buying this $100 course is gonna solve that problem. Or I am uncomfortable or nervous about something and it seems like this would be an easy solution.

And truthfully, so much of marketing and sales tactics and techniques are based around this idea that it's agitating something within you that feels like I have a problem and this is the thing that's going to fix it.

Your body has been gathering information for your whole entire life. It has been processing patterns and experiences below your conscious awareness. And even the most successful accomplished strategist, consultant, advisor who has all the experience in the world, all of that experience is only as relevant as it is meaningful in terms of your desires and your values, and how it aligns with everything that you are here to create and to do and to be in the world. 

And so when it comes to making decisions in your business, my invitation is to weigh all those things, weigh the strategies, you know, listen to the marketing pitch, listen to the sales pitch, take all that in, but then learn to make the decision through your body so that you're actually making a decision that's truly aligned for you. 

And so it's not about choosing between your head and your heart, it's about integrating the two. It’s about gathering all the data and the information that you need, analyzing it, assessing it, but then learning to trust that your body brings a certain level of wisdom and truth, that your brain just isn't tuned into in that same way. And that when you integrate the mind and the body, that they create better aligned decisions together. 

So this week, I invite you to do an experiment. Make one decision that's entirely from your body's wisdom. If you need to start small, start small. And notice what shifts when you start to trust your somatic intelligence, when you start to trust your body.

So do that little experiment. Let me know how it goes. Send me a message, send me an email. I would love to hear your experience with this.

Until next time, remember that your pleasure is your power. Take care.