Women, Wealth & World Change with Tracy Baron Garcia - EP 049
Jun 10, 2025
Listen on Spotify | Apple Podcasts | iHeartRadio | Pandora | Amazon Music
Have you ever wondered what could happen if more women were truly empowered to take charge of their finances?
In this episode, I’m joined by Tracy Baron Garcia, a certified financial planner who’s on a mission to empower women to take control of their finances, build real wealth, and lead change in their communities. We dive into the gender wealth gap, why women often feel less confident when it comes to investing, and how shifting our mindset—from fear to freedom—can change everything. Tracy also shares her inspiring journey from corporate finance to creating safe spaces where women can talk about money, dream big, and grow their wealth with purpose and joy.
We dive into the mindset shifts, education, and community support women need to build wealth with confidence—and how aligning profit with purpose and pleasure can lead to powerful transformation for us and the world around us.
Episode Takeaways:
- Women often underestimate their investment knowledge—but confidence grows with education.
- Open, honest conversations about money are powerful tools for empowerment.
- Shifting from saving to investing can create long-term wealth and impact.
- Community support makes the financial journey feel less isolating and more inspiring.
- Profit, purpose, and pleasure can coexist—money doesn’t have to feel heavy.
Key Insights:
“Women don't realize how much power they truly have. And so when we collectively use our power together, we can grow wealth a whole lot quicker and make a lot of impact in the world at the same time.” — Tracy Baron Garcia
“It's never too late. It's never too late to make a change, it's never too late to invest, and it's never too late to dream and do things.” — Tracy Baron Garcia
“There's just so many different ways that women can have an impact when they allow themselves to build the wealth to do that.” — Rachel Anzalone
“Part of the beauty of entrepreneurship is that you do have the capacity to really earn in a very different way. I think entrepreneurship is such a great path for women. We need to set big goals for ourselves and we need to feel excited and driven to meet those goals.” — Rachel Anzalone
Resources Mentioned:
Connect with Tracy Baron Garcia:
- TBG Investing
- LinkedIn: Tracy Baron Garcia
Connect With Me:
- Email: [email protected]
- Instagram: @RachelAnzalone
- Facebook: Rachel.Anzalone
- LinkedIn: RachelAnzalone
Question for Your Reflection:
What’s one small step you can take today to build your wealth with intention?
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Remember: Your pleasure is your power. 💫
Ready to step into the pleasure revolution and transform how you do business? Let's explore how to maximize impact, profit, and pleasure in alignment with the new paradigm. Schedule a time to connect with me right here >>>
Disclosure: TBG Investing is a Registered Investment Adviser in the state of Oregon. Advisory services are only offered to clients or prospective clients where TBG Investing and its representatives are properly registered or exempt from registration. This podcast is for informational purposes only and does not constitute individualized advice or a guarantee that you will achieve a desired result.
The information presented on this program is believed to be factual and up-to-date, but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. Discussions should not be construed as an offer or solicitation to buy or sell investments. All investment strategies can result in a profit or a loss.
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You should consult with appropriate tax and/or financial advisors for advice specific to your situation. All expressions of opinion reflect the judgment of the host/interviewee on the date of the program and are subject to change.
Episode Transcript
Tracy Baron Garcia (00:00)
Women don't realize how much power they truly have. And so when we collectively use our power together, we can grow wealth I think a whole lot quicker and make a lot of impact in the world at the same time. We are 85% roughly of the purchasing power in America. That is huge and just shifting how we spend that 85% could make a massive difference.
Rachel Anzalone (01:04)
Hello and welcome to Pleasure and Profits. I'm your host, Rachel Anzalone. Today's episode is all about women, wealth, and world change. And my guest is a brilliant woman with over 25 years of financial experience and an approach to financial planning that aligns so beautifully with the satisfaction strategy.
Tracy Baron-Garcia is a certified financial planner and founder of TBG Investing, where she specializes in financial planning and investing specifically for women.
Her impressive career began at Northern Trust Bank in Chicago, where she advised ultra wealthy trust clients, including Fortune 100 executives. She later moved to the investment side, becoming a Senior Vice President responsible for $11 billion 401k investments, while earning her MBA from Northwestern University's Kellogg School of Management.
After 14 years in high-intensity corporate finance, Tracy took a six-month sabbatical to travel the world. This global perspective deepened her commitment to expanding economic opportunity for all.
Tracy is on a mission to create a brighter financial future for women.
Today, through TBG Investing, Tracy has created a judgment-free, accessible environment where she helps women build financial security, create prosperity, and use money to live the lives they truly love. I hope you enjoy our conversation.
Rachel Anzalone (02:25)
Welcome to the show, Tracy. I'm so happy to have you here with us today.
Tracy Baron Garcia (02:29)
It's so great to be here, Rachel. Thank you so much for having me.
Rachel Anzalone (02:33)
I want to kick us off with a couple of statistics as I was preparing for our conversation, came across some of these. So number one, that women own only 32 cents for every dollar. And actually, I will specify white women own only 32 cents for every dollar owned by a white man and that the gap is even wider for women of color. That women are two and a half times more likely to say that they have very little or no investment knowledge compared to men. That's shocking.
And this I've heard before, I don't think my listeners will be too surprised by this, but female entrepreneurs receive only about 2.3% of venture capital funding, despite evidence that women-led startups generate higher revenue often, which is so fascinating to me.
So with all of that in mind, I would love for you to kick us off by sharing what’s led you to where you are from your background of having advised ultra wealthy people and worked in some different industries. How did you come to this place where you're focused on supporting women and their efforts to build wealth?
Tracy Baron Garcia (03:44)
Well, I'll say just based on the statistics you gave, we could probably sit here and talk for about five hours about all of that. There's so much going on with money and how it's impacting women's current situation and their futures in retirement and excited to dive into all of that with you.
So I started my career in Chicago at Northern Trust Bank and it's a company that specializes in very wealthy trust type clients. And I started off working in that group and it was a lot of Fortune 500 CEOs and multi-generational family wealth. So, it was such a great learning opportunity and learning about wealth and how it impacts families and generations and how complex it can be and how much responsibility can go with money. So I was very fortunate. They are extremely good at what they do and I learned from the best of the best in that group.
Rachel Anzalone (04:41)
Hmm.
Tracy Baron Garcia (04:50)
And so I had been a finance major and undergrad and wanted to get more into true finance. And so I switched to the investment team. And I worked with corporate 401k plans. So many were Fortune 50, Fortune 100 type companies, very large dollars. And we were constantly talking to these companies about how to get their employees to invest in their 401k more and the behavior around money and people not realizing that what a match was and how they were leaving free money on the table.
And there was a huge shift where we used to have pension plans. So people would be set up by their company and they didn't have to think about it. And then companies started shifting to the 401k world and people are not prepared. So they were retiring without enough money and not knowing how prepared they were or not.
So anyway, we've had a lot of shifts and it was really powerful to be part of that and learn so much. And after being there for 15 years, I did a major pivot and I love wine and I ended up going to Napa Valley and working at a winery and doing corporate finance. And so it was a great learning experience. I could talk about wine and Napa forever.
Just doing the corporate finance, I hadn't done that before and doing financial planning in a business. I learned a ton. But while I was there, what happened is all these employees came to me and would say, “We have a 401k, I don't know what it means, I don't know what to invest in. I don't have enough money to do that.” And so these conversations were happening all the time.
And long story short, it just led me, you know, I started thinking about my future, my legacy, and how can I help people more? How can I make more impact? And especially women, there were a ton of women in the hospitality industry. And I just knew I could do more to help people. And so I ended up starting a financial education business, which then led to financial planning and investing to where we are today.
So that's the long story, not so short for you. It has been such a joy helping women, but what happened, I really started off with the education side and all these women came to me and just said, “I need your help. I need your help. I've been thinking about this for years. I didn't know where to go. I didn't know who to trust. I have investments. I don't know what they mean. Can you help me?”
And so it has been so powerful in just having these conversations, and so a lot of times you know money can be so taboo for people especially women and we were taught it wasn't polite to talk about it and so just, I always say just step number one having the conversation with each other is so important and can that alone can lead to so much change.
Rachel Anzalone (08:07)
Yeah, you talk about having a judgment-free zone, a place where people can feel comfortable to sort of ask any questions and not feel embarrassed or feel like they're supposed to know more than they actually do. And that’s definitely something that I see kind of across the board in anything that we talk about related to money, whether that's investment-specific or personal finances or you know, business money management, all that kind of stuff, is that most of us didn't learn this stuff early on. And then we sort of reached this point in life where it's like, well, you should know this, but how should you have known this? How are you supposed to have learned it unless you were raised by a family who already was doing it and your parents were wealthy?
Tracy Baron Garcia (08:58)
It is, I can't tell you how many times I have talked to a prospect or a client and the conversation starts out. “I'm so embarrassed. I feel so stupid. I should know more.” And these are all very successful women and they're very intelligent. And I always look at them and I say, “Hey, you're doing this technical job. I don't know how to do your job. I don't know anything about it. Why would you expect me to know everything about your job?”
You know, and have that expertise, but it also goes back to learning in school. And so a lot of states are starting to implement that, which is great. We learned about all of these random things growing up in school and we're not learning about money, which impacts every part of our life.
Rachel Anzalone (09:49)
Yeah, it's funny, I'm thinking back know, so I grew up in kind of your typical, lower middle class, blue collar family, like we always had enough, but we didn't have extra. Certainly we weren't like, you know, investing or doing anything beyond like the basics of sort of getting by. I know my parents were putting money aside in a 401k, you know, as much as they could, right? But that was it.
And so in my early career, when I was actually working in the hospitality industry, which is interesting, one of our connections is, at one point I found myself managing restaurants, multiple restaurants, and being responsible for the profit and loss and having, over the years, really learning and getting a really good handle on how to manage how to read and understand and have some control over the P&L of a big company like that.
And then when I started my own business and went to an accountant for the first time, he made me feel like an idiot. I remember going in there and feeling like, “Oh this guy thinks I'm so stupid.”
And then just feeling so self-conscious for so many years until at one point I finally met an accountant who was like, “Oh I know this is difficult and I know this is different than what you do. So here's where we want to get you. And now we're going to have a plan to get you there.” I was like, “Oh my God, this is an entirely different experience.”
And so I imagine lots of women have had that experience of having gone into the bank or worked with a financial advisor who just didn't treat them with respect or treated them like they should know better. And so I love that that's one of the, one of sort of the tenets of your approach is that education is probably the most important thing, right?
Tracy Baron Garcia (11:56)
I love doing that in client meetings. I have, so I do education as well. So I'll just take, somebody's asking me questions and I will just take a slide from an education session I've done and talk through it and I am such a firm believer if you have money and somebody's investing it for you or if you're getting advice you should know why, it should be explained to you. And so you're paying that person they deserve A, to treat you with respect and B, to explain what they're doing and why just like any other service provider would do, right? Like you're not gonna go have surgery and not know why or know some details behind it, right? And so I guess, just going back to the family situation, there's a statistic, I think it's like 90% of people learn about money from their parents.
Rachel Anzalone (12:54)
Yeah.
Tracy Baron Garcia (12:54)
And so, and just how they were raised. And then we have those money scripts all along in our life and many people don't even realize it. And so I try to align people, to get them to dream and to have goals and then align their money to reach those goals. So I think a lot of people don't think very big or, you know, think like, “I could have that. I could do that.” And that to me is so fun. That's when the money conversations get so fun. I say, “What is it you'd really like to do in your life? Let's make it happen. And you can.”
Rachel Anzalone (13:33)
Yeah, what do you think are or what have you seen in your experience are some of the more significant differences between the way men approach money and finances versus women?
Tracy Baron Garcia (13:47)
So it's funny, there's a couple things. It's funny that you talked about the investing piece. Women are not as comfortable. And so I had a group session before and it came up over and over again and the women said, “When I was young, I was taught to save and my brothers were taught to invest.”
Rachel Anzalone (14:06)
Hmm.
Tracy Baron Garcia (14:07)
That is a real conversation that happens often. And so I don't think when you're incurred, if you're not encouraged to learn about it or do it. So all these women just focus on savings and then they put cash in their bank account, right? And they're not investing it, which costs them a lot of money over time. And so just having that investing conversation is so important.
And another thing that definitely happens a lot is men tend to talk about money more than women do. So I talk about when I worked on the investment team, it was probably at least 90% men and they talked about money all the time. And it wasn't just investing, it was people's salaries or what they were doing with their money or some side hustle they were, there it was so many different conversations and so I think, just talking about money and feeling empowered about it a lot of people think money can be bad too and embarrassing almost, so that's a conversation I've had with some clients too they say, “I grew up where money was bad and people did bad things with it.” And so in that perspective I think is really important too.
Rachel Anzalone (15:35)
Yeah, when you were talking about goal setting, you know, I'm thinking about our listeners on this podcast are primarily entrepreneurs, primarily women entrepreneurs, heart centered, purpose driven. And so I'm curious. Well, first, I've seen the same thing in the world of entrepreneurship between men and women and the way that they talk about money or don't talk about money.
And oftentimes a lot of, some of the same parallels we see across the board in the way men and women are treated, where men are treated as accomplished and respected when they brag about what they've earned or they've accomplished, and women sometimes are looked at very differently or judged for doing so. It definitely still feels taboo, which seems insane today.
And also that women entrepreneurs, something very different, I think in this community, and you're sort of in it now as a business owner, is that we tend to be more comfortable with risk. And so I would imagine that it's probably more common in the world of entrepreneurship for people to be riskier with their money.
Tracy Baron Garcia (16:37)
Yeah, absolutely.
Rachel Anzalone (16:57)
And also, this idea of dreaming big of like, well, I know that I have the capacity to earn more over time than somebody, maybe who's in a fixed job and income might be less predictable. So there's sort of all these other variables for entrepreneurs. I'm curious what your thoughts are on that, what you've seen
Tracy Baron Garcia (17:18)
One thing I have seen is some women entrepreneurs, women start the business super excited. They're, you know, start making sales early on and then they start doing really well and they get scared. There’s a moment I've seen of, “Wait, I've never made this much money before. Oh my gosh.” And feeling the responsibility of it and it's almost heavy to them. And so I think normalizing like, “Hey, we all can make a lot of money and let's support each other through that. And what are you gonna do to have even more impact?” Because they're having impact and they got to that place and then let's keep going with that.
And so I think, you know, having the community around you of people who are in that spot is really important or seeing somebody who's gone through it and, “Hey, I can make a million dollars a year by myself and this person's doing it and look at all the good they're doing. Look at them growing their team,” whatever it is and making it really positive and less scary because I do see that sometimes.
I also have seen some newer entrepreneurs who are just in general a little fearful about making money and saying “I've never had this opportunity before, it's scary.” But then they want to make so much impact. And I'm like, the minute you make a lot of money, you're going to make so much impact.
And one woman I know is so inspiring to me. She has a big poster on her wall with all of the things she's going to do when she makes a lot of money. Like buy somebody a car. It was very impactful and I would say just purpose driven and thoughtful. And so having those types of goals too is incredible. But I also say stop thinking about everybody else and make sure you do something for yourself too, right? And so you're making that money. Let's have some fun with it too.
Rachel Anzalone (19:33)
Yeah, I mean, I think this is where you and I align so much and in the theme of this podcast and my work with the Satisfaction Strategy Framework is this integration of impact, profit and pleasure and that you really have to have all three, right?
And so let's break those down a little bit. So let's start with the profit and the revenue and what you talked about in terms of noticing entrepreneurs, in particular, women entrepreneurs, getting scared or feeling uncomfortable with the growth and the revenue. I feel like some of that falls back into that same category of feeling like I'm supposed to know what to do with this before I get there instead of the I'll figure it out when I get there kind of mindset that I think a lot of men have.
Tracy Baron Garcia (20:32)
Yeah, it's similar to interviewing for a job. They say, you know, men will meet three out of 10 criteria, go for the job and women need to meet all 10 criteria before they go for it. And I think it's a really similar situation.
I think, this is where it comes into play to have somebody in your corner that is, whether it's a business coach or a financial professional, who is going to support you through that. I really think that that's critical. And I think, I don't know if you experienced this or you saw people you work with have, but when you start a business, I think a lot of people think that their friends and family are gonna be their biggest supporters.
Rachel Anzalone (21:21)
It's the opposite.
Tracy Baron Garcia (21:21)
Yes! And so those people, I mean, I can't tell you how many times I've had people in my life say, how are you ever going to make any money? Financial planning and investing people can make a lot of money, right? It's their own feelings come up or their own situations.
And so I think that that is, having the right people around you who are going to cheer you on and celebrate you is really, really critical. And a lot of times it's going to be coaches or fellow entrepreneurs who are in your community too.
Rachel Anzalone (21:49)
Yeah, I agree having mentors and peers to support you in that. I think back, I remember a very specific moment, maybe around age 20 where I was working for a restaurant company and it was very bootstrappy. And so they wanted some deck furniture built. And one of the guys who just like worked there was like, “Oh I could build those for you.”
And so he built them and in the process of watching him build them, I realized he had absolutely no idea what he was doing and he was figuring it out. And in the meantime, I had taken multiple semesters of furniture design and building and I would never have volunteered make this chair, right?
And so there was a light bulb that went off in that moment where I was like, “Oh, like these guys just say they can do it.” And so I started just throwing myself into things. And I feel like that has been a quality that has propelled me through so much of my life and just “I'll figure it out.” Like I'm capable of figuring it out. And if I can't, you know, I'll find someone who can help me. I'll find the answer. Now we have ChatGPT to give us all the answers to everything, right?
Tracy Baron Garcia (23:16)
That is so interesting. And I think that that rubbed off on me when I worked with all the men on the investment team. I saw them doing things that then propelled me to push myself more as well. Because were taught in a different way and not encouraged to do those types of things.
Rachel Anzalone (23:24)
Yeah, for sure.
Tracy Baron Garcia (23:38)
Well, I'll say one thing too, is a statistic that's hard to hear, but it's very relevant, is 80% of men die married and 80% of women die alone.
Rachel Anzalone (23:55)
Wow.
Tracy Baron Garcia (24:03)
And that is a real statistic and it impacts our lives and so, yep, it impacts our finances a ton and also women are living longer. And so there's all these nuances that go into our financial situation and one thing I've heard too is, you know, people are married so the man usually goes first, just women live longer. And oftentimes, if he has a major medical situation, they use all the money on him. And then the woman survives and they don't have as much money for her caregiving later.
There are so many variables that are different for women typically. And so you were talking about, what was the statistic, 32 cents for every dollar?
Rachel Anzalone (24:55)
Of like owning the wealth in the world. Yeah, yeah.
Tracy Baron Garcia (25:00)
Yes. And so, women aren't paid as much. So there was a statistic that over time it could be $400,000 that we lose in our lifetime by being paid 82 to 84 cents on the dollar versus a man. We are caregiving. So we take breaks for children. We take breaks for, to take care of elderly parents. So that adds up over time. And then women live longer. So we need more money also as life goes on, right?
And so all these variables impact our finances so much. And I can't emphasize it enough, but it's one reason we need to invest more and get comfortable in investing because cash is not going to prepare you for retirement and when you're 80 years old and 90 years old and being in the market and letting that cash compound over time is so powerful.
Rachel Anzalone (25:59)
We were talking about women entrepreneurs and this idea being successful and feeling like somehow we need to be prepared for that before we get there. But that's part of the beauty of entrepreneurship is that you do have the capacity to really, to earn in a very different way. And so, I think entrepreneurship is such a great path for women. And we need to set big goals for ourselves and we need to feel excited and driven to meet those goals.
Tracy Baron Garcia (26:31)
I think with entrepreneurship, you're right, there is so much more opportunity. And so what I'm seeing is a lot of rock star high achieving women in the corporate world doing well, and it not feeling supported as they should in many, many different ways, start their own business. And it is different as we both know. There is so much opportunity.
And so a great example is a woman I worked with. She was working for a company and it was not going well for many different reasons. And she said, you know, I've got a stable income. She's very bright, great at what she does and I'm scared to leave. And so we were having this conversation over time. And finally she emailed me, she goes, “That was it I quit there was a line drawn that I just wasn't willing to deal with it.” And so she quit and we talked about her starting her own business. She did right away and she had the network. She had the intelligence and the experience and we just met and she is very new in her business and could make a half a million dollars this year, which is significantly more than she was making.
And doing business on her terms and she is doing it in a very thoughtful and positive way. She's hiring women and teaching them, so that domino effect is real and I don't know if she would have done it if she was on her own. I think having someone kind of say you can do this and having that support really helped. And so that support can come in many different ways, right?
But here's so much opportunity out there and it's really just taking that first step and, letting yourself go and explore. And if we had the conversation, I said, you can always go back. You can always find a job right? And so to see her growth has just been incredible.
Rachel Anzalone (28:54)
Yeah, I think there's a couple of things that I see. One is sometimes women make that move and then immediately go into a paralysis they're being inundated with all this information about how to market yourself and how to sell and all these things, when most of us should, if we're coming from that kind of a role into starting our own business, should start with just the very simplest like, who can I ask for a referral? Let me just go and get making the money first.
I think that's where that sort of perfectionism or the self expectation that we should have it all together and it should look a certain way, when we do it can really be a detriment. And at the same time, I think it's true that men sometimes show up with half-baked ideas and get funding where women can show up in the same place and have a very detailed plan and process and really have the capacity to be very successful and not get that same funding or that same opportunity, which is really unfortunate, which is also why women becoming wealthy, building wealth, and then investing in and supporting other women to do the same, I think is really important.
Tracy Baron Garcia (30:21)
That is so powerful and I'm so passionate about that. And so the bias in VC funding is real and there's no doubt about it with the two to three percent of all funding going to women. And I have seen a lot of strides in women starting their own funds to support women business owners. And so that is going to be really powerful. It's going to take some time.
I think women don't realize how much power they truly have. And so when we collectively use our power together, we can grow wealth, I think a whole lot quicker and make a lot of impact in the world at the same time.
There's a woman, Catherine Gray, did a movie called Show Her the Money about VC funding and it's great if you haven't seen it. But she is supporting all these women entrepreneurs and getting them funding and there's a lot more people doing it as well. So I think change is happening. We just need it to happen quicker.
But one way that we can do it, and I talk about a lot, all these women are opening businesses, I think it's to the tune of like $1,400 a day in America, something like that, it's significant. And we are 85% roughly of the purchasing power in America.
Rachel Anzalone (31:39)
Wow.
Tracy Baron Garcia (31:49)
That is huge and just shifting how we spend that 85% could make a massive difference. So, just you know, the local boutique in town that's women owned, the clothing store or the bookstore or women are writing books all the time. Buy the book from the woman author. You're supporting and helping their wealth and helping them grow.
There's all these women's service businesses that are offering such value in the world. Investing in those. So I almost look at that as a way of investing as well. Investing in each other that can make a huge difference.
Rachel Anzalone (32:30)
Oh absolutely. I think when we talk about impact and the impact that women can have through their wealth, as we're talking, I'm like, we should be making a list of these. Maybe you probably already have one, the buying power. That's one. The power to mentor other women, to be an example for other women and show them either in a formal arrangement or not right? Being an example by being a woman business owner who treats her team well and encourages them to expand their skills and not being in an exploitative relationship like so many businesses are. There's just so many different ways that women can have impact when they allow themselves to build the wealth to do that.
Tracy Baron Garcia (33:17)
And just be more intentional about how we spend our money. There's so many ways we can make a difference with how we spend. And one little one, I used to buy our dog food at a big company all the time locally. We have a little women-owned, pet store and I'm spending a little more, but I'm helping the local business and it's women-owned and all those little things add up, you know.
Rachel Anzalone (33:44)
What are you seeing or what insights might you have on some newer models of wealth distribution, like collaborative approaches that maybe women are taking or intentionally directing investments towards underfunded communities or using finance and wealth truly to be a voice to address structural inequalities or to really make change in the world.
Tracy Baron Garcia (34:11)
Well, a few things come to mind. and they're more international based, but Women for Women International. They're based in Washington DC and they have a program in a lot of the most conflicted countries in the world. Iran, Nigeria, all of these places women are having extremely challenging conditions and times. And they go in and so they're US based but they go to these sites and then they teach women an occupation. So they'll teach them a skill that they can then make money from because it's usually women on their own with a family to support. And it's a really powerful program. And you can sponsor a sister. So I've had a sister for at least 10 to 15 years and it’s $30 a month. So it's affordable, but you are making a huge difference.
There's programs like that where we're helping people. Another one that comes to mind is Piece by Piece International. So that is where you can do company gifting and the people making the gifts, you're helping them. They've had some sort of challenge and a lot of them are in South America, a lot are in the US and you are giving them employment and you get a gift in return. I call it giving.
So those are a couple of things that come to mind on a total, totally different topic. One other cool investment tool I'm seeing is a private equity fund called Portfolia. And it is investing in majority of women-owned businesses. And they have a Femtech Fund that is helping women doing really cool things with women's health.
So that was a big thing with the VC funding is that women would go in let's say it was like menopause related or related to breast cancer or something like that and they'd go in for funding and the men would say I I don't we don't need that, you know, they're not familiar with it and so they talk about that. You don't invest in things that you're not familiar with. It is that basic and so women are investing in Portfolia in these businesses and so that is really powerful. You have to have a significant amount of money to do that but the more we see other women doing it as well and seeing the impact they're making that is really inspiring and can create change too.
Rachel Anzalone (36:53)
Yeah, I think that one of the primary drivers for so many of the listeners to this podcast, so many of my clients is the desire to have impact and to make the world better. And everything that we've talked about is so important. The key to all of that is to make the money, to build the wealth, to invest wisely so that you can then have that impact, right?
Tracy Baron Garcia (37:18)
And I always talk about, I want women to have more money. I'm on a mission in my business for women to have more money because I truly believe it creates more good in the world. And women invest in their family, in their community, in each other, and are impact driven. And so it's just such a force of good and it creates a real domino effect in the world.
Rachel Anzalone (37:30)
That we for sure are in agreement on. So we've talked about the profit aspect and we've talked about the impact. Let's talk for a minute about the pleasure aspect, the integration of wealth and wellness and how do you invest in your own wellness, in your own experience, so that you're enjoying what you're doing, so that it can be sustainable for yourself.
Tracy Baron Garcia (38:11)
So that's, I love talking about this. So I talk about that with money a lot too. What are you, the goals, right? And what are your dreams? And so for me, I always say, what makes you most happy? What lights you up? And spend your money, intentionally spend your money on doing that. And so for me, it's travel. I absolutely love to travel. And after I left my job in Chicago, I actually traveled for six months all over Asia and I went to South Africa and New Zealand and Australia and it was an incredible experience and I had the thought of when you're in a somewhat intense job and you don't have a lot of time, it's hard to go to China or it's hard to go to Asia, wherever it is, South Africa.
And so I intentionally did that in a six month period and then you know what maybe there's not as much pressure to go to those places later on or maybe there's health issues like you don't, you never know in those hard to reach places. So travel is a big one for me and just experiences in general. So I love food and wine and so I look at food as I nerd out on food but its kind of an artistic experience. I love the creativity when you see a chef and a restaurant that's just in their zone and so those are some of the things that bring me joy and if those won't be for everybody, but I'm all about what brings you joy and let's use your money to create whatever experience you're looking for.
Rachel Anzalone (39:55)
Yeah, which is such a contrast from sort of the, you know, handful of years ago, this typical message of like, stop buying lattes if you want to, you know, build wealth, like, but you have to, you have to have some element of investing in just like your day to day pleasure and your life enjoyment. Otherwise, you know, we're all just working for the machine, hoping that someday, someday it'll pay off. And we never know what someday is going to look like.
Tracy Baron Garcia (40:24)
Absolutely. And you know what? It doesn't always have to cost anything either. And so for me, my day to day joy is walking our dog. So we live in a beautiful area full of nature and trees and, you know, hiking paths. And that's what I love. And it doesn't cost a dollar, right? And so it's just having the balance of it all.
Rachel Anzalone (40:28)
Yeah.
Tracy Baron Garcia (40:44)
And I just want to say, I always recommend investing as early as possible because it makes a huge difference over time. So I love having that conversation with young people. But when you are middle in the middle years, I don't like middle age, right? So when we're in the middle years, it's never too late.
And so investing is so important, women are living so much longer. We need to keep investing because we need that growth if we're going to live to 90 or 95 years old. And that is a big difference for women. But I would just like to say it's never too late. It's never too late, to make change, it's never too late to invest, and it's never too late to dream and do the things.
Rachel Anzalone (41:31)
That is a beautiful note for us to wrap up on. If people want to get to know you more, learn more about your work in the world, how can they get in touch with you or where can they find you?
Tracy Baron Garcia (41:42)
Yeah, I am on LinkedIn every day pretty much. So that's a very easy way to get to know me too in the post I do. And I have a website www.tbginvesting.com as well.
Rachel Anzalone (41:57)
Excellent. I will be sure to share those links in the show notes and also the links to the non-profits and some of the other things that you mentioned for sure.
Awesome. Thank you so much for being here. I love this conversation.
Tracy Baron Garcia (42:06)
Thank you so much for having me, Rachel. It was great chatting with you.
Rachel Anzalone (42:15)
Thank you all for listening and remember that your pleasure is your power. Take care.
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